About

CODE / About
WHO WE ARE

We are a value-driven, customer focused, creative and responsible vertical fashion retail company.

We design, manufacture and retail men’s fashion for a discerning, brand aware consumer, who is inspired by the latest trends but demands value and real-time fashion.

We have assembled a management team with decades of experience in branded apparel design, planning, procurement , logistics and retail operations. This team enables the company to maintain our competitive advantage by closely monitoring global trends and delivering products constantly fine-tuned in line with our target markets particular taste.

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OUR COMMITMENT

At store level we are committed to providing outstanding customer service on par with A-grade malls or high street international shopping destinations.

We strive to hire and train the appropriate quality staff giving upliftment opportunities through fair Human Resources policies and market related incentivised remuneration.

OUR STORY
A never-ending Passion for Value fashion, started in the mid 80’s and has continuously evolved ever since.
1985

The Brantex story began when Bruce Sherman, then a student, began selling t-shirts and general merchandise on Green market square, Cape Town.

1990

A design centre (Brantex) was established in Woodstock, Cape Town securing contract orders from Chain stores to be manufactured at subcontract manufacturers around the Western Cape.

1992

Brantex founded its first outlet stores to dispose of excess materials and overruns.

1995

Brantex had established over thirty subcontract cut, make and trim (CMT) factory relationships, with over 1500 people indirectly employed, manufacturing and supplying most Retail chains throughout Southern Africa. Brantex introduced its first fast fashion manufacturing model to Foschini ladies wear with 30 day repeats from order to in store delivery.

1997

Brantex invested in an automated screen printing plant to increase speed to market and expanded outlet retail to five stores under the Bargain Busters retail name.

1998

Brantex launched its Branded distribution division, beginning with the licensing of the Polo Brand. In the same year, Designer Depot (DD) Retail began as the outlet for branded merchandise under a concession store model.

1999

60% of Brantex shareholding was sold to KAP, a listed entity. The new merged vertical manufacturing company consisted of a Textile mill, sewing factory, as well as Adidas apparel South Africa.

2001

Bruce Sherman sold out all manufacturing interests to focus full-time on the Branded Distribution business under the Brantex name.

2004

Brantex had grown its Branded distribution channel to over 300 stores throughout Southern Africa.

2007

The Brantex shareholder via Rapitrade (Pty) Ltd acquired Designer Depot stores from the concession partner.

2008

Brantex acquired the Caterpillar brand distribution rights for fifteen countries in Southern Africa.

2009

The group formalised its relationship with Monarch International HK (an Asian based apparel trading company established since 1966)

2013

The group escalated its import distribution to listed National Chain Retailers. With a vested interest to control its branded outlet distribution, Designer Depot expanded to 4 stores and established that better margins rested in a well-managed value retail model with low operating costs.

2015

Designer Depot had expanded to 8 stores and began plans to launch its own branded retail store model registering the CODE trademark in class 25 and class 35. CODE branded products began selling in December 2016 in stores.

2016

The vertical retail cycle continues evolving on our exciting journey, as CODE plans to transition with new markets, concepts, innovations, with an endless passion for style, quality and value.

2017 onwards

CODE launched a full assortment of Branded Apparel products into stores with overwhelming success, laying a foundation for the expansion to come. CODE launched its Social media marketing in October 2016 and within 3 months had garnered 23 000 followers, customers from all parts of South Africa have begun reaching out on Social Media to have CODE available in all major cities with urgency.

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